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Tag: Young Adults / Millennials

Millennials prefer reading newspapers on their smartphone

The latest study from Vividata confirms that Canadians are reading newspapers in both print and digital formats. Readers of all ages engage with newspaper...

Vividata: Daily cross-platform newspaper readership consistent across age groups

Based on data from 72 newspapers, the most recent release from Vividata (Q2 2016 study) shows that readership by platform and device varies by...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Two-thirds of Millennials read automotive ads

In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences. Research shows newspapers can be effective at...

Vividata: Eight out of ten Millennials read daily newspapers

Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79% of Millennials read a daily...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

2016: Newspapers 24/7 – Overview – Presentation

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Overview – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Young Adults – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and...

Newspapers 24/7: What’s Changed? Overview (PowerPoint)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...