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Vividata: Newspapers deliver across the ages

Newspapers in Canada reach eight out of ten (79 per cent) adults 18+ each and every week.  These readers are choosing to read newspapers...

Newspapers still deliver in print

Every week 79 per cent of Canadian adults read a newspaper in print or digital format, in the top 20 markets, as measured by...

Vividata: Domestic vacation travellers are strong newspaper readers

Research from Vividata reports that 53 per cent of Canadian adults travelled for vacation within Canada during the past 12 months. These travellers are strong...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Vividata: More than eight out of ten Canadians read community newspapers

Community newspaper readership across Canada is strong according to the most recent Vividata research. The highest readership figures are reported on both coasts with...

Vividata: Baby Boomers are strong newspaper readers

Research from the most recent Vividata survey confirms the love affair that Boomers have with their printed newspapers. Six out of ten Boomers read yesterday’s...

Newspaper reading differs on weekdays and weekends

Research from Vividata, the Canadian newspaper industry’s most comprehensive consumer survey, finds that newspaper reading differs on weekdays and weekends. Weekend reading is dominated by...

Newspaper media reach nine out of ten adults

The most recent Newspapers 24/7 study from 2016 finds that nine out of ten adults are accessing newspaper content across multiple platforms. While printed newspapers are...

Weekday readers earn higher than average household incomes

Research from the Q2 2016 Vividata study confirms that weekday newspaper readers maintain higher than average household incomes, compared to the average adult. More than...

Print readership habit still dominant in major markets

Data from the most recent Vividata study confirms that print newspaper readership is still dominant in major Canadian markets. Almost three quarters (72 per cent)...