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Fact Sheet: Trust in News Media

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...

Presentation: Trust In News Media

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

Media engagement is important

The primary goal of advertising is to reach a defined audience in order to affect behaviour and influence potential customers. Engagement is also necessary...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Printed community newspaper readers are engaged

The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential customers. Media engagement levels indicate that...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016. This year there are 1,158...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...

New Car Buyers 2016 – Presentation

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...