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Postmedia making local news more visible

Four widely-distributed Postmedia daily newspapers have announced plans to spotlight the majority of local news in the 'A' sections of their papers. “We'll be sharing...

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...

Metro: Newspapers Target Local

The Challenge: Metro wanted to re-establish its commitment to quality food. It wanted to stand out from other grocery stores by doing something different...

Community Newspaper Fact Sheet 2014

Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no...

Connecting to Canadians with Community Newspapers

Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to Canadians with Community Newspapers. The survey...

Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...

Newspapers Work with Radio

Newspapers and radio are strong local media that, together, can create a presence that has an impact in communities across the country. Newspapers, for example,...

City of Victoria: Print and Online Reach Local

The Challenge: The City of Victoria wanted to replace its Johnson Street (Blue) bridge. It would be a costly undertaking and it would disrupt...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...