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‘Business Decision Makers’ are dedicated newspaper readers

A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read newspaper content in print, on...

Report: Small business spending on media to increase

Research from various sources in the U.S. point to increased marketing spending in 2017 on traditional and digital media by small businesses. Research from Thrive...

Alliance for Audited Media launches ‘Quality Certification’ program

The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide...

Newspaper media reach nine in ten Canadians

Newspapers are a trusted source of information for today’s consumers of news in Canada.  In fact, based on research from early 2016, nine of...

Ten new ‘Tweetable Truths’ about newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Short and sweet: ‘Tweetable Truths’ fact sheet now available

Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated over social media? It's true -...

Highlighting the public’s ‘trust’ in news media

In today’s world of fake news, questionable sources and a growing reliance on social media, newspapers continue to provide Canadians with accurate information as...

Trust in News Media fact sheet now available

Newspapers Canada has created a new fact sheet highlighting Canadians’ favourable impression of advertising and the high levels of trust in traditional news media. Seven...

Fact Sheet: Trust in News Media

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...