Menu
Home Tags Automotive / Car / Vehicle

Tag: Automotive / Car / Vehicle

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Community newspapers influential in the automotive path-to-purchase

Data from the 2016 study Community Newspapers Drive Results confirms that newspapers and their websites are a key media influence when consumers are in...

Newspapers drive Boomers to automotive dealers

Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs and pickup trucks). The seventh...

Community newspapers drive results

Research proves that community newspaper readers notice the vehicle ads in their paper. Automotive ads in newspapers are also influential throughout all stages of the...

Newspapers influence auto purchase decisions

Recent research from Newspapers Canada sheds light on the role that printed community newspapers play in automotive purchase decision making. When study participants were asked...

Readers of community newspapers look at auto ads

Printed newspapers are a key driver in the automotive decision-making process. Seven out of ten community newspaper readers report that they read or look at...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Newspapers: Media Vehicle of the Year

Newspapers Canada has updated the popular Media Vehicle of the Year industry ad for member newspapers to use in their publications. This ad has been...

Two-thirds of Millennials read automotive ads

In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences. Research shows newspapers can be effective at...
video

Community Newspapers Drive Results – Webinar

In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...