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Quebec bill could kill local newspapers, critics say

A bill currently working its way through Quebec's National Assembly could have significant negative impacts on local newspapers if enacted, The Montreal Gazette reports. Last week,...

Higher level of comfort with ads in newspapers

Canadian consumers continue to rate ads in traditional media as more trustworthy than ads that appear online, according to 2016 consumer research the Advertising...

Trust in News Media fact sheet now available

Newspapers Canada has created a new fact sheet highlighting Canadians’ favourable impression of advertising and the high levels of trust in traditional news media. Seven...

Our ‘Trust in News Media’ presentation has been updated

Trust in media is a hot topic these days with fake news on the rise and journalism in crisis.  New Canadian research confirms that...

Canadian advertising market valued at over $9-billion in 2016

The Canadian advertising market ranks tenth on the global scale with just over $9 billion USD estimated in 2016, reports Zenith Optimedia. In Canada the...

Think you know everything about community newspapers? Think again!

Printed community newspapers are still relevant and engaging, even with today’s increasing focus on social media. In one case study, a community newspaper classified...

People who read newspapers and people who have money have one...

Newspaper ads, both print and online, play a key role in helping people make their banking and investment decisions. Newspapers Canada has created a series of...

Local information is the top reason for reading

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Research from 2016...

Community newspaper readers love their flyers

Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community newspaper readers chose “Flyers/Inserts or...

Montreal Gazette’s award-winning ad campaign delivers high-quality, journalistic content

Earlier this year, the Montreal Gazette teamed up with Concordia University to develop an effective and engaging native advertising campaign. The five-part, 10-week series ran...