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Ten new ‘Tweetable Truths’ about newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...

Fact Sheet: Trust in News Media

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...

New Research: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Presentation: Trust In News Media

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...

Printed newspapers are the #OriginalSocialMedia

Despite today’s infatuation with social media, printed community newspapers are still as relevant and engaging as ever. Long before there was Facebook, Instagram, LinkedIn and Twitter,...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this concept is called frequency. Newspapers Canada...