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Report: Small business spending on media to increase

Research from various sources in the U.S. point to increased marketing spending in 2017 on traditional and digital media by small businesses. Research from Thrive...

Newspaper media reach nine in ten Canadians

Newspapers are a trusted source of information for today’s consumers of news in Canada.  In fact, based on research from early 2016, nine of...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Community newspaper readership increases with age

The majority of community newspaper readers report reading their papers within the last seven days. Research from the readership survey Vividata, confirms that weekly reach...

Traditional media essential to optimized campaigns

A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media to optimize ROI. ARF examined 5,000...

Latest media concentration report shows Canadians are strong news consumers

Canadians are reading a great deal of news, particularly from trusted brands such as Postmedia and Torstar, a recent report from Canadian Media Concentration Research Project finds. J-Source has...

Higher level of comfort with ads in newspapers

Canadian consumers continue to rate ads in traditional media as more trustworthy than ads that appear online, according to 2016 consumer research the Advertising...

Vividata: Newspapers deliver across the ages

Newspapers in Canada reach eight out of ten (79 per cent) adults 18+ each and every week.  These readers are choosing to read newspapers...

Newspapers still deliver in print

Every week 79 per cent of Canadian adults read a newspaper in print or digital format, in the top 20 markets, as measured by...

Our ‘Trust in News Media’ presentation has been updated

Trust in media is a hot topic these days with fake news on the rise and journalism in crisis.  New Canadian research confirms that...