Members of Newspapers Canada can access numerous professional development and skills training options offered by the association and its partners. Click the links below to learn more about our educational initiatives.
The National Conference is the Canadian newspaper industry’s largest annual gathering, attracting hundreds of top-level newspaper representatives from across Canada. The conference is attended by newspaper publishers, corporate media chain executives, and senior management, including editors-in-chief, advertising and marketing directors, circulation directors and heads of digital and multimedia. Industry suppliers participating as sponsors and trade show exhibitors will have access to the decision-makers from hundreds of daily and community newspapers. Learn more »
<strong>Newspapers Canada Webinars - Live and Archived</strong>
As a way to deliver cost-effective training to members across the country, Newspapers Canada schedules a webinar series from September to May each year. Most of the sessions are one hour, and they cover a variety of subjects for editorial, marketing and advertising departments.
Webinars are $25 each for members of Newspapers Canada. Non-members are welcome at $50 per webinar. Click here for the complete list and to register.
Be sure to check out Newspapers Canada’s webinar archive, housing over 50 recorded presentations on sales, marketing, social media, editorial topics and more, available to members of Newspapers Canada for the same low rate of $25 per webinar. Non-members are welcome to purchase at $50 per webinar. Click here for the complete list and to order.
<strong>Webinars By Our Partners</strong>
Newspapers Canada is now a co-sponsoring association for Inland Press Association webinars. Newspapers Canada members get a discounted rate of $15 per webinar for all upcoming webinars.
- Nov 21 - The Editorial Imperative: Why Journalism Matters in the Digital Era
- Dec 3 - A Publisher’s Guide to Monetizing Social Marketing Sales
- Dec 3 - Think Positive: The Motivators That Actually Get Results
- Dec 4 - Data Points-Making Money With the Right Metrics
- Dec 8 - You've Got ROI! Eight Steps to Creating Effective Email Campaigns for Your Advertisers
- Dec 10 - Organizing, Incentivizing and Supporting A Transformed Sales Team
- Dec 11 - Growing Obituary Revenue Painlessly
- Jan 22 - Style Points: Understanding and Motivating Workplace Personality Styles
Click here or on any webinar title above for topic descriptions and to register.
One of LMA’s highest-ranked services is their webinar series. Last year LMA had over 45 of them and their members rated these as some of the best in the business. Many of these are “Quick Bite” webinars that are just 30 minutes. All are recorded and available to you through our archives. Be on the lookout for emails announcing new webinars. The non-member rate is $59 per webinar, but media-association partners including Newspapers Canada get a special price of $29 per webinar. The webinar listings and registration can be found at http://localmedia.org/webinars.
Online Media Campus offers live webinars and over 120 archived webinars at a low rate of $35 each. Check out these webinars coming soon:
- Dec 4 - User-Generated Content: More Readers, More Revenue
- Dec 11 - Pay Day: Top 5 Sales Strategies to Create More Revenue
- Jan 9 - What’s Next for Classified? Making 2015 a growth year
- Jan 15 - Making Digital Editions Really Work for Your Newspaper
- Mar 26 - Successful Interviewing in Emotional Situations
- Apr 9 - Mobile Video Editing
Click on a webinar title for the topic description and to register.
For archived webinars and certificate programs offered by Online Media Campus, click here.
Choose your course and work at your own speed - some are free, others at a nominal charge: http://www.newsu.org/courses/course_list.aspx
Courses are available in design, editing, ethics, leadership, multimedia and more.
<strong>Sales Training & Certification</strong>
Newspapers Canada has partnered with Local Media Association (LMA) to offer our members innovative sales training certification courses at a special discounted rate. The LMA online training program provides media salespeople with the skills and tools they need to progress from transaction-focused selling to true consultative selling. Participants will learn how to transform their sales relationships into collaborative business partnerships that produce dramatic, long-term and measurable sales results.
Courses have been designed by LMA in partnership with industry and training professionals. Suitable for both new and veteran newspaper sales personnel, these on-demand courses allow staff to learn at their own pace in the office or at home. Click here for more information »