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‘Business Decision Makers’ are dedicated newspaper readers

A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read newspaper content in print, on...

Newspapers work for public notices

Open and transparent communication from government to Canadians is vital and the proper dissemination of public notices assures that the public is informed about...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Short and sweet: ‘Tweetable Truths’ fact sheet now available

Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated over social media? It's true -...

Highlighting the public’s ‘trust’ in news media

In today’s world of fake news, questionable sources and a growing reliance on social media, newspapers continue to provide Canadians with accurate information as...

Fact Sheet: Newspapers by the Numbers

In 2016, advertising revenue for daily and community newspapers combined topped $2.3 billion. Almost 50 million newspapers were circulated across the country every week,...

Newspapers drive Boomers to automotive dealers

Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs and pickup trucks). The seventh...

People who read newspapers and people who have money have one...

Newspaper ads, both print and online, play a key role in helping people make their banking and investment decisions. Newspapers Canada has created a series of...

Trust in Canadian news media is ‘very strong’

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

New updates to social media meme campaign released

Newspapers Canada is happy to release the latest version of social media meme campaign. Featuring Jill, Doug, Léa, and Henri, these memes underscore the important...