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Presentation: Trust In News Media

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...

New Car Buyers 2016 – Presentation

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

Community Newspapers Drive Results – Presentation

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by Canadian Heritage, explores engagement with...

2016: Newspapers 24/7 – Overview – Presentation

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

Domestic Vacation Travel in Canada: Presentation

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.  Domestic...

Newspapers Work for Frequency: Presentation

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

Newspapers 24/7: What’s Changed? Overview (PowerPoint)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Newspaper Media Drive Vehicle Sales: Presentation

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all...