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Ten new ‘Tweetable Truths’ about newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...

Fact Sheet: Trust in News Media

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Presentation: Trust In News Media

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...
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Community Newspapers Drive Results – Webinar

In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...

New Car Buyers 2016 – Presentation

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...