Shopping Habits of Rural vs. Urban Canadians

Shopping Habits of Rural vs. Urban Canadians_Page_1
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Newspapers effectively reach Canadians with eight in ten reading in print or online each week.

Media planners and advertisers generally target urban Canadians with their newspaper buys and overlook an opportunity: rural Canadians. Presented are results from a study undertaken by Newspapers Canada to understand the differences between rural and urban markets. Rural markets were defined as those with populations of 10,000 and under. Urban markets were those with populations of over 100,000.

Rural Canada is home to a substantial seven million people. These rural neighborhoods in Canada are attractive markets that newspapers and their sites effectively reach. This study highlights the power of Canada's newspapers to reach a market that, in some cases, cannot be reached successfully with any other media.

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