Newspapers Work for Government

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Engaged Citizens Read Newspapers

Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key findings include:

  • Engagement is high even with younger voters: 79% of voters aged 18 to 34 read newspapers in print or online.
  • Newspapers and their sites outscore other media on reliability, accuracy and in-depth reporting about local civic and political issues.
  • Among voters who plan to use mobile devices for campaign or election news, 58% plan to turn to newspapers. Among those 18-to-34 years old, this number pops up to 62%.
  • 91% of voters who contribute to campaigns read newspapers in print or online.

These results prove that newspapers are an effective element in federal government campaigns.

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