Case-Study-WWF_1
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The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes of climate change (including transportation and manufacturing of our energy) continue to be an issue.

The Plan: With the goal of reaching a broad cross-section of Canadians, a media plan was created using reach vehicles of television and newspaper combined with the targeted use of magazine and online sites.

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