Case-Study-Scotiabank-Newspapers-their-Sites_Page_1
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The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season.

The Objective: To be more impactful than ever, both through use of creative and media, in order to get the attention of Canadians.

The Plan: Scotiabank’s RSP campaign was designed to target all adults. Based on this, newspapers, newspaper sites, television and outdoor were used to deliver the message.

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