Nova Scotia Power: Targeting Local

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The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut through the clutter.

The Objective: To encourage Nova Scotians to save energy by highlighting that everyone can save energy. And to emphasize that there are relatively effortless changes that can incorporated into anyone’s life.

To download:

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MAC: Click and hold on image. Then click on "Save Link As."