McDonald’s: Brand-Building Campaign

Case-Study-McDonalds - Brand Building Campaign_Page_1
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The Challenge: McDonald’s sells not just one food product but many different ones. As well, they always have new products and price offers that want to share with public while still communicating overall restaurant brand.

The Objective: To deliver the overall message that McDonald’s understands Canadian consumers and creates offers that suit their needs. As well, McDonald’s wants to position itself as the quick serve restaurant that delivers value for Canadian’s hard earned money. In this way, it will be chosen, time and again, as good place to go for a reasonable meal or snack.

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