Canadian Tire Jumpstart: Connecting locally

Case-Study-Canadian Tire-Connecting Locally_0
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The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire created a wonderful program called Jumpstart. It removes this barrier by helping families cover registration, equipment and/or transportation costs so kids can participate in an activity of their choice. While Jumpstart is supported by Canadian Tire (it funds administrative expenses as well program delivery costs), its success is also driven by consumer donations.

The Objective: Canadian Tire welcomes support for the Jumpstart initiative through donation boxes in its stores. One day a year, Canadian Tire brings this charitable issue to the forefront. The question is how to let consumers know and encourage their participation.

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